Brand identity
The most common thing we hear from founders: the work outgrew the brand. The product got serious, the customers got bigger, and the identity still looks like the weekend it was made.
Who this is for
Funded companies heading into a raise, a launch or a market where first impressions carry weight. Teams whose product, site and deck look like three different companies.
What we do
Logo and visual identity
Colour, type and visual language
Brand guidelines and usage systems
Verbal identity and tone
Templates for social and content
Rollout across product, site and deck
Why we're a different kind of brand partner
We're product designers first. So the brands we build aren't made for the pitch deck reveal, they're made to survive contact with a real interface. Every identity decision gets pressure-tested against the product it has to live in.
1
Do you do naming?
We can support it, but naming isn't the core offer. Where we're strongest is turning a name and a direction into a system that works everywhere.
2
How long does a brand project take?
Depends on scope, but we work in weeks, not quarters. We'll give you an honest timeline once we understand what's needed.
3
We already have a logo we like. Can you build around it?
Often, yes. A surprising amount of "we need a rebrand" is actually "we need everything around the logo to grow up." We'll tell you which one you are before any work starts.
4
What do we actually receive at the end?
A working system, not just a folder of logos. Identity files, guidelines, type and colour systems, and templates for the surfaces you use most. Set up so your team and your other partners can apply it without us in the room.