How we work

We help web3, AI and tech founders design high-conviction products, from first sketch to polished launch.

There’s no one-size-fits-all offering. Every project starts by building clarity together. From there, we assemble the right team to bring your product to life.

Phase 1

Discovery

1-2 weeks

Every engagement begins with a focused, strategic sprint led by Chris Halaska.

This is where we explore product direction, define key UX priorities, and align on what success looks like. It’s about clarity, not just concepts.

The goal is to reach a shared "aha" moment, a clear point of alignment that sets the direction for everything that comes next.

Once we reach that point, we move into execution.

Phase 2

Embedded Execution

3-12 months

Once the vision is in place, we embed within your team, working as closely as any in-house member.

Our operators bring deep experience across product, brand, and web. They integrate into your stack, your culture, and your roadmap.

Chris stays involved at the leadership level, guiding direction and showing up for the moments that matter. The team runs day-to-day execution, collaborating directly with your leads.

This phase adapts to your needs and timelines, from MVP builds to full-scale launches.