Why Small is Beautiful: A Different Approach to Design

I wanted to share some thoughts on why I'm taking a deliberate approach with my design studio that might seem counterintuitive in today's "grow at all costs" world.

The Power of Staying Small

While most design studios are racing to scale up, I've made the conscious decision to keep things intimate. Why? Because I believe exceptional design comes from personal attention and unwavering standards.

Every project that comes through our doors gets my direct involvement. No delegation chains, no lost context, no compromised vision. Just pure, focused creativity and excellent execution.

Quality Over Quantity

Here's what I've observed in the design industry:

• Rapid scaling often leads to diluted quality

• Teams become overwhelmed managing people instead of creating

• Profit margins shrink as overhead grows

• The joy of crafting beautiful, impactful design gets lost in the chaos

Beyond Client Work

By maintaining this focused approach, I'm able to:

• Deliver exceptional results for our web3 and AI clients

• Develop valuable resources for the design community

• Create training programs for emerging designers

• Help product teams master UX fundamentals

Stay tuned for what's next

Exciting developments for the studio are in the works. Starting with a new brand for this newsletter, followed by resources to help you future proof yourself as a designer, founder or product manager.