How to Choose the Right Web3 Design Agency for Your Product

There’s no shortage of design agencies claiming they “do Web3.” But in practice, most either treat it like a visual trend—or fumble the deeper UX problems that come with crypto, wallets, tokens, and decentralization.

Whether you’re building a DeFi tool, NFT platform, DAO interface, or wallet product, the right Web3 design agency will make the difference between adoption and abandonment.

Here’s how to choose one that’s actually built for the space.

1. Look for Web3-Native Projects in Their Portfolio

Don’t settle for “crypto-style” design. Look for real work involving:

Wallet interactions
Chain switching
Staking, governance, swaps
Onboarding with risk and trust in mind

Ask for:

Case studies with product outcomes
Screenshots of real UX flows
Testimonials from crypto-native teams

2. Evaluate Their Understanding of UX, Not Just UI

A lot of Web3 fails not because it looks bad—but because it’s confusing.

The right agency will:

Design flows around real blockchain logic (not just paint over it)
Explain wallet actions, permissions, and tokens in plain language
Test for edge cases like failed transactions, network mismatches, or missing tokens

Bonus: Ask if they’ve designed for both power users and normies.

3. Make Sure They Understand Product Strategy

The best agencies don’t just make screens. They help shape the product.

Look for teams that:

Start with discovery
Ask questions about business goals, target users, and tech constraints
Can prioritize MVP vs V2 features

✅ Red flag: They jump into Figma without understanding your product or chain.

4. Ask How They Work With Dev Teams

Crypto products are built fast—and often by lean teams.

You want an agency that:

Delivers design systems, components, and responsive specs
Stays involved during dev handoff
Can jump in on QA or implementation feedback

Ask: Do they join your Slack? Do they help post-handoff? How hands-on are they with devs?

5. Consider Their Involvement After Launch

Crypto is volatile. Launching is just the start.

Top Web3 design agencies will offer:

Iteration sprints post-launch
Analytics-informed design improvements
Feedback cycles based on real user data

6. Pricing and Models Should Match Your Stage

For early teams, flexibility is key.

Look for:

MVP packages
Retainer options if you need ongoing design direction
Clear scope around branding, product, and go-to-market support

✅ Tip: Cheaper doesn't mean better. You're trusting someone to design trust.

TL;DR

To choose the right Web3 design agency:

Look for crypto-native experience, not just hype
Prioritize UX strategy over surface-level visuals
Make sure they collaborate with devs and PMs
Choose a team that will evolve with your product—not just deliver files

At Halaska, we’ve helped crypto founders design everything from wallets and DEXs to token utilities and AI x Web3 tools. Whether you’re building from scratch or scaling up—we can help you do it right.

[Talk to us about your project →]