AI PR
Working closely with Dazzle AI's founding team, we transformed their MVP into an intuitive AI platform where complex technology disappears behind thoughtful user experience. Our comprehensive AI UX approach focused on creating natural interaction patterns, visualizing AI processes, and prioritizing features that showcase the AI's capabilities, resulting in improved brand recognition and higher completion rates for core tasks.
Web3
AI
Product Design
We loved working with Halaska studio and found the team to be super professional and a joy to work with!
Ayelet Noff
Co-founder, Dazzle AI
Overview
Dazzle AI approached our design studio with an existing MVP featuring powerful AI capabilities that were hindered by a technical interface that caused confusion. As specialists in AI UX product design, we conducted a thorough assessment of how users interacted with their AI systems, identifying both immediate usability improvements and strategic enhancements to the AI interaction model.
Challenge
The existing Dazzle AI platform featured powerful artificial intelligence capabilities, but users struggled to understand how to effectively use the system, interpret the results, and maintain context across interactions. The visual design failed to provide appropriate feedback during AI processing, creating uncertainty and mistrust in the system. Additionally, the interface lacked the sophistication to match the advanced technology behind it.
Solution
Our team implemented a comprehensive AI UX strategy beginning with research into mental models of AI interaction. We developed streamlined conversation flows that made AI prompting more intuitive, while our UI design team created visual cues that provided transparency into AI processes. Working directly with their development team, we created an interface that appropriately communicated AI capabilities and limitations, making the platform feel responsive and trustworthy.
Results
The redesigned Dazzle AI platform launched to positive user feedback with noticeable improvements in key areas. Users more successfully completed core tasks, engaged more consistently with AI features, and reported greater trust in the system outputs. The new design system provided a framework for consistent AI interactions that reduced user confusion. Most importantly, Dazzle AI reported that the improved AI UX contributed to enhanced brand recognition and positioned them more favorably against competitors. The project demonstrates how expert UX design can make sophisticated AI technology approachable and useful for everyday users.
