Crypto Protocol
Halaska Studio transformed Symmio's brand presence through comprehensive design expertise, elevating this foundational crypto protocol to reflect its significance in the web3 ecosystem. Our work spanned brand design, web design, and UX strategy, resulting in a professional identity that matches Symmio's technical excellence and importance in the decentralized application landscape.
Branding
Website Design
UX Design
UI Design
Motion Design
Overview
Symmio serves as a critical infrastructure protocol powering numerous successful decentralized applications. Our mission was to evolve their visual identity and digital presence to match their technical sophistication, creating a cohesive brand experience that resonates with both developers and users in the web3 space.
Challenge
The primary challenge was translating complex technical protocol concepts into accessible, professional design elements without compromising technical accuracy. The solution needed to balance sophisticated crypto architecture with clear, engaging user experience while maintaining the protocol's established market recognition.
Solution
Our crypto design approach delivered:
Professional brand evolution that respected the original logo's equity
Comprehensive brand guidelines and marketing templates
Complete website redesign with new user-focused pages
Clear visualization of technical concepts
Seamless collaboration with development team
Enhanced UX flows for technical documentation
Results
Our user-centered crypto UX design achieved significant impact:
Successfully elevated brand perception in the web3 community
Received overwhelming positive feedback from both team and users
Improved technical concept communication through strategic design
Created scalable design system for future growth
Established new standard for protocol brand presentation
