L2 blockchain
Halaska Studio transformed Rise Chain's brand presence through bold, neo-brutalist design that breaks away from conventional web3 aesthetics. Our comprehensive brand and web design approach created a memorable identity that resonates with crypto audiences while remaining approachable and engaging, successfully launching at a major crypto conference.
Branding
Website Design
UX Design
UI Design
Marketing
Overview
Rise Chain needed to differentiate itself in the crowded web3 protocol space. Our mission was to create a distinct visual identity that could cut through the noise while maintaining credibility and approachability. By embracing neo-brutalism and meme culture, we created a brand that speaks authentically to the web3 community.
Challenge
The key challenge was creating a brand identity that could stand out in the saturated web3 space without sacrificing professionalism or alienating potential users. We needed to balance being memorable and fun while maintaining the credibility expected of a blockchain protocol.
Solution
Our web3 design expertise delivered a comprehensive brand system:
Bold neo-brutalist visual identity that breaks category conventions
Engaging website design that informs and delights
Complete brand guide and template system
Conference-ready marketing materials
Distinctive logo design
User-friendly website architecture
Results
Our crypto design approach achieved significant impact:
Successfully launched at major crypto conference
Created distinctive presence in saturated market
Established scalable design system for future growth
Built authentic connection with web3 community
Balanced approachability with technical credibility
