L2 blockchain

How Neo-Brutalist Design Helped Rise Chain Stand Out in the Saturated Web3 Space

How Neo-Brutalist Design Helped Rise Chain Stand Out in the Saturated Web3 Space

Halaska Studio transformed Rise Chain's brand presence through bold, neo-brutalist design that breaks away from conventional web3 aesthetics. Our comprehensive brand and web design approach created a memorable identity that resonates with crypto audiences while remaining approachable and engaging, successfully launching at a major crypto conference.

Branding

Website Design

UX Design

UI Design

Marketing

Rise Chain web3 UX design
Rise Chain web3 UX design

Overview

Rise Chain needed to differentiate itself in the crowded web3 protocol space. Our mission was to create a distinct visual identity that could cut through the noise while maintaining credibility and approachability. By embracing neo-brutalism and meme culture, we created a brand that speaks authentically to the web3 community.

Challenge

The key challenge was creating a brand identity that could stand out in the saturated web3 space without sacrificing professionalism or alienating potential users. We needed to balance being memorable and fun while maintaining the credibility expected of a blockchain protocol.

Solution

Our web3 design expertise delivered a comprehensive brand system:

  • Bold neo-brutalist visual identity that breaks category conventions

  • Engaging website design that informs and delights

  • Complete brand guide and template system

  • Conference-ready marketing materials

  • Distinctive logo design

  • User-friendly website architecture

Rise chain branding web3 ux design
Rise chain branding web3 ux design
Rise chain branding web3 ux design
Rise chain branding web3 ux design
Rise chain illustration web3 ux design
Rise chain illustration web3 ux design

Results

Our crypto design approach achieved significant impact:

  • Successfully launched at major crypto conference

  • Created distinctive presence in saturated market

  • Established scalable design system for future growth

  • Built authentic connection with web3 community

  • Balanced approachability with technical credibility

Need something similar?

with studio founder Chris

Need something similar?

with studio founder Chris

Need something similar?

with studio founder Chris

completed

28 Projects
completed

experts

20 years
experience

top designers

Top-Level
Designers

UX

Industry-Leading
UX

© Halaska Pty Ltd. 2024

completed

28 Projects
completed

experts

20 years
experience

top designers

Top-Level
Designers

UX

Industry-Leading
UX

© Halaska Pty Ltd. 2024

completed

28 Projects
completed

experts

20 years
experience

top designers

Top-Level
Designers

UX

Industry-Leading
UX

© Halaska Pty Ltd. 2024