Web3 Identity
Halaska Studio partnered with Profile.io from inception to create a revolutionary web3 identity platform. Our comprehensive approach to product design and UX strategy helped transform complex blockchain verification into an intuitive consumer product, leading to their first-place victory at the Solana Buildschool pitch competition.
Branding
Product Design
UX Design
UI Design
Overview
Profile.io is setting a new standard for digital identity verification in web3, creating a trusted platform for credentials that bridges the gap between traditional institutions and blockchain technology. From day zero, we worked alongside the founding team to shape the product strategy, brand identity, and user experience that would make web3 identity accessible to mainstream users.
Challenge
The core challenge was creating a consumer-friendly product that maintains the highest standards of trust and security through web3 technology. The platform needed to serve various stakeholders - from individual users to universities - while making complex blockchain verification feel seamless and intuitive in everyday use.
Solution
Our crypto UX expertise delivered a comprehensive design approach:
Created a trustworthy brand identity for the web3 space
Developed intuitive UX flows for credential verification
Designed user-friendly wallet integration
Built scalable organization profile systems
Created seamless username claim process
Established design system for future feature expansion
Results
Our user-centered web3 design approach achieved significant validation:
Won 1st place in Solana Buildschool pitch competition
Successfully launched MVP for early username claims
Created foundation for org profiles and verification systems
Established scalable architecture for future use cases
Demonstrated viable path for mainstream web3 identity adoption
