Decentralized Exchange
As the founding design team for Infinex, Halaska Studio collaborated with Kain Warick to reimagine decentralized exchange (DEX) through the lens of user experience. Our comprehensive web3 design approach resulted in an exceptional product launch, securing over $63M in Total Value Locked (TVL) within just three days, demonstrating the power of user-centric crypto UX design in DeFi adoption.
Branding
Product Design
Website Design
Product Strategy
UX Design
UI Design
Halaska Studio was instrumental in identifying the product vision for Infinex
Kain Warwick
Founder, Infinex
Overview
Infinex is pioneering the future of DeFi by creating a unified suite of products that prioritizes user experience in an otherwise fragmented industry.
Our studio's expertise in web3 UX and crypto product design was instrumental in developing a seamless platform that bridges the gap between traditional finance and DeFi innovation.
Challenge
The primary challenge was to develop a decentralized exchange that could match the intuitive user experience of centralized platforms while maintaining the security and autonomy benefits of web3.
This required a deep understanding of both UI design principles and the complex technical requirements of DeFi protocols.
Solution
Leveraging our expertise in UX design and crypto design, we implemented a multi-faceted approach:
Created a comprehensive brand identity and design system
Developed intuitive user flows based on familiar web2 UX patterns
Integrated cutting-edge technology like passkeys for seamless authentication
Conducted extensive user research and MVP validation
Built interactive prototypes for the DEX and landing page
Established a scalable design capability covering UX, UI, and brand design
Results
The focus on professional UX/UI design and user-centered approach delivered exceptional results:
Secured $63M+ TVL within 3 days of launch
Established new best practices for web3 design
Successfully balanced web3 functionality with familiar user experience
Created a foundation for continuous product innovation and growth
Demonstrated the vital role of design in DeFi adoption
